24 April, 2009

Buzzom and Social Media Services

Article By Sweta Sharma, COO, InRev.

The rise of Social Media has not just given birth to hundreds of applications but has brought a revolution in the world of marketing. Every marketer and industry is compelled to make their presence felt on these portals. Social Media has gone a step further in creating awareness and communication about products and services. What I like the most about the whole experience is the numerous responses in the least expected time.


Social Networking is all about connecting with people and creating a buzz. Once you have established your presences and created a buzz, the viral networking would take care of the rest. The pace at which the Social Media is growing currently demands even the most savvy to be on their toes all the time. Growing your network and reaping the business benefits doesn’t come free and you might end up spending more time than what is required.

Twitter has certainly become the favorite social media of most marketers and has taken micro blogging to the next level. With an effectively managed account, you can be sure of an exuberant response to your posts.

We have come up with a Twitter Account Management Tool, TwitIn http://buzzom.com , which betters your social networking experience in multiple ways. It offers a number of functions which would not only help you in networking in an efficient manner but also save your precious time.



Apart from the user statistics (number of followers, followings and tweets), it also provides each Twitter user with a unique behavior score. These scores are not built on relative performance of different users rather these are absolute scores built using behavior model methodology.

TwitIn also provides you with a list of people who are most likely to follow you back. This saves you the trouble of following random people who might be unwanted baggage.




It offers you the flexibility of following, unfollowing at the click of a button. Now you don’t need to spend a lot of time in getting rid of users you are following but they are not following you back (Flush), follow new users (Grow) and following your followers back (Reciprocate).
What Social Media can achieve in a few days is comparable to SEO practices of months. This fact has been instrumental in driving people towards Social networking and has caused the surge in the number of devoted users to the networking sites. Social Media is no longer a fashion statement; it is the very need of the hour. Gone are the days when you just needed to know what product or service the consumer wants. Today, it’s all about listening to the consumer constantly and upgrading the product/service accordingly on a regular basis.


InRev offers Social Media packages Buzzom Social Media Package which are customized to the needs of an individual/ organization. All the forms of Social Media are combined to create a brand buzz. Creating the buzz is not enough and InRev offers various services to keep the buzz alive. It is very important to know the distribution of information via various channels and this need to be done with an understanding of the business. InRev has a team comprising of Web and Social Media experts lead by Bhupendra (@leplan) who is the most followed Twitter user from the Indian Subcontinent.

The services include Word Press Blog set up, creation and management of accounts at various social media tools, submissions at various social bookmarking sites, establishing the connection between the website and the social networking platform. For an efficient marketing, InRev also offers ad facility through blogs.

In sites such as Twitter, one needs to update regularly to maximize ROI. InRev provides BOTS that would post regular updates on Twitter. In addition, InRev also offer consulting services in the space of Online Social Media.



Article By Sweta Sharma, COO, InRev.
[InRev Systems]

1 comments:

rajanshu said...

Buzzom, the No 1 Twitter Account Management Service has brought the Release Candidate of Buzzom Desktop up today. It is available at http://www.buzzom.com/BuzzomLab

This is the first Twitter Desktop Client with SPAM Control features.
More features:

1. Hide users who are spamming with too many or useless tweets without unfollowing them.
2. Get updates on what the twitter elites like GuyKawasaki, BBC etc. are saying without following them.
3. Configure your buddy list and be in touch with them by viewing only their tweets.
4. Find news and people using keyword Search for tweets, location and biography.
5. Auto shorten your long URLs when they're sent using http://nxy.in 6. Drag-drop video and pictures to auto upload and tweet about them.
7. Choose how you want to see your tweets, by auto refresh or manual refresh.

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